Siftsy for Influencer Marketing

Before the campaign – vet creators

Start by uploading a creator's latest posts in bulk so you can analyze how their audience actually engages, not just whether they engage.

Steps:

1. Upload 10-20 recent posts from a creator

2. Create an analysis filtered to that creator's account

3. Analyze the Sifty Score and sentiment breakdown — look for consistent positive engagement, not just high comment volume

4. Explore the comments and use filters like "Criticism Towards Creator" and "Support Towards Creator" to see how the audience talks about them

What to look for:

Creators with high relevance scores (comments are on-topic, not generic), balanced sentiment that skews positive, and comments that show intent or genuine conversation rather than just emoji spam.

During the campaign – track reception in real time

Once campaign posts go live, upload them into a dedicated campaign in Siftsy and sync regularly to pull in new comments as they come in.

Steps:

1. Create a campaign for the partnership

2. Upload all sponsored posts into the campaign

3. Create an analysis filtered to the campaign

4. Explore the comments and search specific questions like "How did commenters feel about the sponsorship?" or "Did anyone mention the brand?"

5. Check the Breakdown section for emerging themes: are people excited, confused, skeptical?

6. Use the Conversion shortcut to find comments showing buying intent

What to look for:

Whether the audience is responding to the brand message or just the creator's personality. High relevance + positive sentiment on brand-related themes is the signal. Generic comments that ignore the product are a red flag.

After the campaign – compare and report

With all campaign posts analyzed, build your recap by comparing performance across creators and content types, then export everything for stakeholders.

1. Use groups within your campaign to organize posts by creator or content type (UGC vs branded)

2. Compare Sifty Scores across groups to see which creator or format drove the strongest audience response

3. Explore the comments to find specific themes across the full campaign

4. Export the full analysis as a PDF or Word document for your recap deck

5. Copy standout comments or insight summaries to paste into slides

What to look for:

Which creators drove deeper conversation vs surface-level engagement, whether UGC outperformed branded content in sentiment, and any recurring audience feedback that should inform the next campaign brief.